“Communicate, Motivate, Educate” is the hallmark of who I am as a veteran communicator and former college professor with more than 25 years' experience in journalism and public relations. But in 2019, my real full-time part-time job was serving as a CCMO, a Chief College Management Officer. That’s right! I shuffled two high school seniors (and now a third senior) successfully through the college and scholarship application process. My experiences became the inspiration behind creating IADW, which stands for, “It’s A Different World” because, well, it is! My goal is to help you and your family avoid common mistakes and put you on the path of increasing your college scholarship success potential without going into burdensome debt.