Bärí A. Williams is COO of Bandwagon Fan Club. Inc., a data and identity analytics tech company focused on the sports and entertainment space, and a diversity, inclusion and corporate social responsibility consultant. Prior to Bandwagon, she was VP of Legal, Business, and Policy Affairs at All Turtles, an AI startup studio, and the former Head of Business Operations Management for North America at StubHub, where she was responsible for business planning and operations to manage and oversee technical internal and external metrics, product innovation, and partnerships and drive P&L results across the company. She also serves as an advisor to startups in the enterprise and e-commerce space.

Prior to StubHub, Bärí was lead counsel at Facebook supporting internet.org connectivity efforts, building drones, satellites, and lasers, and supporting the company's supply chain. She also successfully took on the passion project of creating and implementing Facebook’s Supplier Diversity Program, launched in October 2016.

Bärí is also a published author with bylines in the New York Times, WIRED, Fortune, and Fast Company. Her book, "Diversity in the Workplace: Eye-Opening Interviews to Jumpstart Conversations About Identity, Privilege, and Bias," was released on March 31, 2020. Bärí has served as an advisor to startups in the enterprise and e-commerce space, including Blavity (and AfroTech), Owl (acquired by Amazon), and Telepath. She recently gave congressional testimony on racial bias in AI in financial services in Feb. 2020. She is also a board member for the California African American Museum, a member of The Links, Incorporated, and Alpha Kappa Alpha Sorority, Inc.

Bärí is a graduate of the University of California, Berkeley (BA, Mass Communications), St. Mary’s College of California (MBA), the University of California, Los Angeles (MA, African-American Studies), and the University of California, Hastings College of Law (JD).